Thursday, November 29, 2007


The search engines will scan the text on a web page to see if your site is relevant to the search term. That means that in effect, your web copy is going to have to do two things: persuade a customer to buy, and persuade a search engine it’s relevant. When you write your copy aim for about 500 words a page, but throw in 4-8 keywords. You’ll have to try to balance a smooth text flow against getting in all the keywords you need to be listed.

You can also consider adding text-only pages such as how-to articles, tips or tutorials to your site. Throw in some keywords and they can turn up in search engines and create opportunities for link exchanges. So there’s a few ways you can try to improve the position of your site in a search engine. More important than where you put the keywords is choosing the right keywords. That’s not really a huge challenge as your competitors are likely to have done the job for you. Of course, even if you do get everything right, it doesn’t mean you’re going to shoot straight to the top of Google. One of the criteria for relevancy is how long you’ve been online, so success on the search engines won’t come overnight. The sooner you start submitting though, the sooner you can start to rise.

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