To get listed correctly in the search engines each page of your site that you want listed needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the optimization process, choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. Since the keywords you choose to optimize your pages with are so important I’ve put together a few tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you want listed in the search engines.
Think "specific keyword phrases" not "keywords". Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too.
You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours. Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site, view the source HTML code and view the keywords they have in their Meta tags. Searching competitive sites’ Meta tags will give you many more ideas. Make sure to only use keywords that relate to YOUR site or page. To view the HTML code, simply click the “View” at the top of your web browser then select “Source”, or “Page Source”. You should develop a list of keyword phrases, using these tips, for each page that you optimize for the search engines. Apart from these, there are certain aspects that should be avoided.
.. Dead Links - As search engines index your entire site by crawling through hypertext links, you must make sure you check for dead links before submitting.
.. Graphics and Image Maps - Search engines cannot read images; be sure to include Alternative Text tags.
.. Frames - Many Search engines aren't frames compatible. Meta tags are important in this instance.
.. Spamming - Avoid resubmitting your pages repeatedly to search engines if your site does not get listed in the first few weeks. Allow at least 6 weeks before resubmission.
Continual resubmission (such as those caused by automatic submission software) can cause your site to be penalized.