Like reciprocal linking, inward links to your website can be an effective strategy to increase your website’s visibility. Inward links are links pointing to your websites from other websites without providing a reciprocal link from your website.
There are many techniques to improve inward linking. Many of these have enjoyed success. The most proven technique for inward linking is writing and distributing free reprint articles. You simply write (or hire a ghostwriter) a few 500-700 word articles related to the theme of your website. You also include an “About the Author” resource box at the end of your article that includes a link back to your website. Then you visit article directories (websites that accept article submissions) and submit your article giving full permission for other websites to reprint your article on their site as long as they include your resource box and a link back to your website along with the article. This is a win-win scenario. Webmasters get needed content to make their sites “sticky” and useful to visitors and you get free inward links pointing back to your website.
Other techniques include posting free ebooks, newsletters, news stories and press releases at other websites, particularly industry specific and general portals. All of these would contain a free link pointing to your website, thus, promoting your website.