Submitting your site to a PPC is certainly a lot faster than submitting to a search engine or a directory. You must, however, make sure you consider the following: .. The maximum amount you can bid (I can’t stress that enough!)
.. The keywords you wish to bid on.
.. The titles and descriptions of the site.
That last point is very important for making the most of PPC’s.
Just because you don’t have to worry about putting keywords in your title and descriptions to please the search engines, that doesn’t mean relevance isn’t important. On the contrary, relevance still matters. You need to let the user know that your site is exactly what they’re looking for. That means putting the keyword in the title and having a catchy, informative description. Remember, the more good clicks you get, the more money you are likely to make.