Pay-per-click programs (PPC’s) allow you to buy a prime position in a search engine by selecting the price you wish to pay for each visitor you receive. This can place you exactly where you want to be in the listing, or let you decide precisely how much you want to spend on advertising.
The big advantage of PPC’s is that you don’t have to worry about messing with keywords or links or any of that. You can just figure out how much you want to pay for a keyword and buy your position. In addition, you only pay for people who actually click on your link (for banner ads, you often have to pay when someone sees it.) And you can also get cheap visitors. Bids usually start at around five cents per click. The top three bids though are often promoted across a network of sites so there can be big bonuses for bidding high.
This is how most pay-per-click programs work:
.. You create your page title, description and link as you want it to appear in the search results.
.. You enter the keywords and phrases that will prompt your listing to appear.
.. You enter your keyword bid (the amount you are willing to pay for each click to your site).
.. Your keyword bid is compared to that of other bidders for the same keyword. The results are returned to the user with
the highest bid appearing first.